Greenera
Role
Product Designer
Category
Research & UI Design
Date
Aug '23 - Dec '23
Tools Used
Figma
The story behind why I built Greenera and how it will help users like us preserve our planet, combat consumerism, and live a more sustainable life.
In this case study, I describe the process of designing a website and iOS app for Greenera, which focuses on helping users find more sustainably manufactured products.
For this project, I built an MVP and designed edge cases while addressing user needs, specifically targeting individuals who believe in earth-conscious living.
Breif
Empowering consumers with knowledge and promoting conscious decision-making in online purchases are pivotal steps toward fostering a sustainable lifestyle.
By increasing awareness of product life cycles, from manufacturing to disposal, we aim to educate individuals on making mindful choices. Our goal is to cultivate a community dedicated to embracing sustainability in all aspects of life.
Problem
Statement
Surveys reveal that individuals are exposed to 6,000–10,000 advertisements daily, prompting them to purchase more products.
Consumers often lack awareness of resource sourcing, manufacturing ethics, and proper disposal, all of which contribute to environmental issues.
The boom in e-commerce provides ample choices, yet a significant portion of these options stem from unsustainable practices.
While we can't stop businesses from growing, we can encourage sustainable practices. Our goal is to help people make informed choices by simplifying information, ensuring authenticity, and promoting transparency in consumer decisions.
Interview
Overview
We conducted user interviews through which we explored different perspectives and aspirations by asking questions and discussing the issues they face in their day-to-day lives.
In user surveys, conducted via Google Forms, we delved into people's perceptions and practices to understand their sentiments regarding a sustainable lifestyle. Based on this, we categorized users into persona buckets.
Each persona had unique needs, ranging from streamlined product discovery to a platform that fosters awareness.
User Personas
Competitive Analysis
The Good Trade
Strengths:
Comprehensive sustainable living guides and content.
Well-curated eco-conscious content.
Weaknesses:
Limited community features.
Product discovery not as extensive as e-commerce platforms.
Patagonia
Strengths:
Well-established with a sustainability commitment.
Offers sustainable outdoor apparel.
Weaknesses:
Primarily a retail brand.
Limited educational or community features.
Design
Visual design & brand
In shaping Greenera's color palette, castleton green embodies nature and renewal, reflecting our commitment to environmental wellbeing.
Raisin black and white smoke signify a harmonious balance, mirroring equilibrium between human activities and the planet. Tropical Indigo, bistre, and chestnut accentuate a connection to the Earth, portraying diversity and richness.
These colors collectively evoke responsibility and care for the planet, aligning with Greenera's mission of fostering a sustainable and eco-friendly world.